Instagram Foundations: Get Clear on Your Profile, Your Content and Your Plan

A practical online workshop for introverted and quieter business owners who want to use Instagram with more confidence - without having to figure everything out alone.

Thursday 7 May · 10.30am · Online via Zoom

A lot of business owners come to Instagram already feeling behind. They have an account, maybe a handful of posts and a growing list of things they are not sure they are doing right. They are often wondering about the bio, the profile photo, the Highlights and what to actually post.

This workshop is designed to give you a straightforward, calm starting point. We will go through what matters, and in what order, so you can leave with a profile that makes sense and a simple plan for what to post next.

There is no assumption that you need to post every day, go on camera or follow trends. We will work from where you actually are.

Who this is for

This workshop is for you if:

You are new to Instagram or have not used it consistently, and you are not sure where to begin.
You have been on Instagram for a while but it still feels like you are guessing and you would like a proper plan.
You have set up a profile but it does not quite reflect what you do or who you work with.
You want to post more regularly but you are not sure what to say or how often.
You have been watching what other people post and feel like you are missing something.
You want a simple, low-pressure approach that fits around client work and real life.

You do not need to have any existing followers, any experience with Instagram features or any idea what a content pillar is. We will cover what you need as we go.

What we'll cover

Part 1: Your Profile

We will start with your profile, because it is the thing that either makes people stay or scroll past.

What to prioritise first so you are not trying to fix everything at once.
How to write a name field that actually helps people find you.
What to put in your bio, and how to make it easy to understand who you help.
How to use your link and Highlights with intention, rather than as an afterthought.

Part 2: What to Post

Once your profile is in better shape, we will look at content. We will focus on where to start and how to stay relevant to what you actually do.

The different content formats on Instagram and when to use them.
What to post first - a handful of post types that help people understand your services.
How to stay specific to your work, rather than posting generally.
Where Stories can fit in.

Part 3: Your Posting Plan

We will finish by putting together a simple weekly structure that fits your time and energy.You do not need to have any existing followers, any experience with Instagram features or any idea what a content pillar is. We will cover what you need as we go.

A 2, 3 or 4-post-a-week option, depending on what is realistic for you.
How to plan without spending hours on it each week.
What consistency actually looks like, and why it does not have to mean daily.

Live Q&A

At the end, you will have time to ask anything. We will work through your specific questions together so you leave with practical next steps, not just notes.

What you will leave with

A profile that reflects what you do.
A short list of content to post first, tailored to your work.
A simple weekly posting plan you can actually stick to.
A better understanding of which Instagram features are worth your time.

Investment

Early bird price - £37 - available until Thursday 2 April. Enter code EARLYBIRD in the coupon code box at checkout
Full price: £47