Simplify Your Instagram Strategy for Consistent, Stress-Free Growth
Here’s how I can support you in creating a sustainable Instagram presence:
Ready to get started?
What clients are saying:
Here are some of the most common questions I get about my Instagram management service, with honest answers to help you decide if it’s the right fit.
How much does Instagram management cost?
Full management starts from £750/month. This is a high-touch, collaborative service - and the investment reflects that. Most good, experienced social media managers charge four figures per month for full management, and I’m no exception. This isn’t a quick fix or basic posting package — it’s long-term, strategic support designed to reflect your voice, attract the right people and free up your time.
You’ll be asked to complete a short application form before we book a call. This helps make sure we’re the right fit, and that the service aligns with your budget and business needs.
If full management isn’t right for you at this stage, I also offer one-to-one training & support via Zoom, custom written strategies, Instagram audits and content planning — and I’ll always be honest about what’s most suitable.
How long is the commitment?
Social media is a long-term game and I work on a rolling monthly basis with a three-month minimum commitment. This allows us time to set the strategy, build momentum and see what’s working. After that, we can review and adjust as needed.
Do I need to be on camera?
I do believe that showing your face helps you stand out, humanises your brand and makes people feel connected to your business. But I’ll never push you into content you’re not ready for.
We’ll work up to it at your pace. I can help you build confidence, suggest small, manageable steps and even write scripts for you. Several of my clients have gone from avoiding Reels completely to speaking on camera with ease, and I’ll support you through that process if it’s something you want to explore.
What do you need from me?
You’ll provide photos, videos and updates or insights from your day-to-day work that I can shape into content. I’ll guide you on what to share and when — it’s a collaborative process, and it’s designed to feel manageable.
Do I have to approve everything?
Yes — especially in the early stages of working together. I’ll always send your content for approval before it’s scheduled. That way, you stay in control of what’s going out, and we can fine-tune your voice and messaging together.
Do you handle comments and DMs?
I don’t currently offer inbox or comment management, but if you’re interested in proactive engagement (such as connecting with other accounts, commenting on posts or building visibility in your niche), I can include this. Just let me know, and we can shape the service to suit your goals and capacity.
Do you only post to Instagram, or can you post to other platforms too?
Instagram is my specialism - all strategy, content and captions are developed with that in mind.
That said, I can also cross-post to Facebook as part of your package, and I offer optional TikTok posting for an additional cost. Where needed, I’ll adjust the content format to suit TikTok, but please note: I don’t offer TikTok-specific strategy and I’m not a TikTok specialist.
If visibility on other platforms is important to you, we can talk about what’s possible — but Instagram will always be the core focus.
What kind of results can I expect?
You’ll have a consistent, strategic presence that reflects your voice and values — and builds trust with the right people over time. Most clients see more engagement, better quality enquiries and a renewed sense of confidence around being visible. You probably won’t go viral (and if that's your goal I'm not the right social media manager for you), but your content will start doing its job quietly and consistently in the background.
Got a question that's not answered here?
Please email me at rebecca@softlysocial.com.
Are you ready to grow your brand on Instagram in a way that's aligned with your energy and values? Click on the button below to fill out the application form and, if we're a good fit, I'll be in touch to discuss next steps.
Have questions? I’m happy to chat - just reach out!